A switch is a switch is a twitch

A few days ago I saw a Crabtree ad trying to sell itself as a brand of the classes. The woman in a couple driving in their sedan is arguing about the switches they intend to use in their home and she can't understand her husband's obsession with a brand in so trivial a matter. The husband doesn't answer but halts the car near a roadside tea-stall for a cup. The lady is discomposed at the very thought and shows an expression of horror which at the same time says to her husband, "touché!".


These chai ki dukans are a part and parcel of Indian life and ethos. And more than that this is a rozi-roti for many. When the opposition in Bengal raised doubts about the claim government and sections in media were making about the number of jobs Tatas would be able to create, it was these kind of jobs in the informal sector- "indirect jobs"- that they said would supplement the few jobs created by the car factory directly. And this argument was bought by the classes without any second thoughts.
I know I'm sounding moralish but doesn't it cause a pang in somewhere to see that this is what some people are being offered as subsistence for their lives and then those who sold these ideas to them slighting them?